I whip up disruptive ideas for agencies and brands craving something fresh and fun.
Featured Campaign: Zwift Hub Launch
Freelance Writer +
Creative Director
With over 12 years of agency and brand experience, my passion for writing, cooking up ideas, and leading production is as strong as ever. I also love managing and coaching creative teams towards smart, unexpected work.
Took over indoor cycling with Zwift.
Saved the MCU with Google Pixel.
Launched supplements built for the grind.
Rebranded and relaunched PlutoTV.
Gave Twitch the keys to a mechanical bull couch.
Made Target the #1 holiday retailer.
Made indoor cycling more fun than Peloton.
Reintroduced a 165-year-old healthcare company.
Helped out with Google's most helpful gear.
Brought a living room to life.
Reminded renters to protect their stuff with Allstate.
Zwift ads, but made them stories.
Spread the truth about Big Tobacco.
Sent a JELL-O Exec deep into the jungle.
Unpacked Expedia's perks.
Proved Domino’s pizza makers aren’t just punk kids.
(Draft) Zwift / What's Your Setup?
(Draft) Zwift / Wahoo x Zwift
(Draft) Zwift / Watch The Femmes
(Draft) Zwift / Event Promos