In 2024, I teamed up with Battery Agency to bring One of One to life. As the first and only stack of supplements trusted by Floyd Mayweather, we took his gimmick-free training ethos to heart as we built this brand from the ground up. We started with a manifesto and anthem video. Once the foundation was laid, we built out the rest—everything from the design and website to paid social, influencer outreach and product descriptions.

Additional Creative Credits: Aanya Nigam