Where do you even go when you go to Pluto TV? With its endless lineup of always-free channels, you’re headed to a place where cats, the Baywatch crew, and Jean-Luc Picard roam wild and free—because they are.

We rolled this out with late-night commercials, connected TV and streaming audio ads, and even landed cinema placements. Plus, we went big with an out-of-home campaign that hit every major city.