The Zwift Hub was a game changer. Packed with features and completely unbeatable on price. So, we positioned it as the accessible, no-fuss launchpad into Zwift’s virtual cycling world.

We concepted in-house and brought it to life with The Mill LA. The rollout was massive: TV spots during the Tour de France, cycling magazine ads, website takeovers, social media, email, and a fresh look for Zwift’s homepage. The result? It sold out in weeks.