After our "Find Your Fun" campaign, we caught wind that cyclists were confused about what equipment they needed to jump into Zwift. So, we quickly whipped up some no-nonsense videos breaking down the top three Zwift setups.

We linked up with The Mill LA again. Shot the whole thing in Prague, then zipped through an edit back in LA, and boom, we dropped the campaign across digital and social with videos, banners, and carousels—just in time for holiday smart trainer shopping.

Really though, it was just a Mark Cavendish meet-cute in disguise.