After cranking out virtual shifting tech for the Hub smart trainer, Zwift reconnected with a former hardware partner, Wahoo Fitness, to get the user-friendly tech into their trainers.

To spread the word, we teamed up with video editing wizard Quek Shio to create an announcement video that would stop cyclists mid-scroll.

The outcome? The video boasts nearly 5M views, snagging over 2M of those in just 24 hours.